I lead product design that drives business metrics.
Design Experience Strategist · Head of Product Design / Senior Design Manager · 15+ years across B2B and B2C
Currently Remessa Online
What leadership delivers.
- 47% Web conversion Remessa Online · 2024
- +36% Efficiency DesignOps at meutudo. · 2022—2024
- +29% Time-to-Market After DesignOps · meutudo.
- ~90% CSAT Tomorrow Lab · Dell · HP · Atlântico
Work that proves repeatability.
Three pillars behind every team I’ve led.
I lead through all three — and never far from the craft, from 0→1 to the detail.
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Strategy begins with behavior.
I work as a C-suite partner: connecting behavioral research to hard business metrics — TTV, conversion, retention. The success metric is defined before scope is set, not reverse-engineered afterward.
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DesignOps is how the team delivers value.
Design systems and workflows that reduce cross-functional friction, cut lead time, and free the team to focus on innovation — not process overhead. Good systems make repeatability the default.
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You build the team before the product.
Designers, researchers, and ops with autonomy, psychological safety, and room to experiment. Speed is a people problem before it's a process problem. Leadership means building the conditions for that first.
Mailton’s arrival was pivotal to the team’s visibility and standing within the company. A true leader, with a way of leading that makes a real difference in people’s growth.
About Mailton Lima
I work where compliance, friction, and trust are the core of the problem, not a detail. I translate real customer behavior into decisions the business team can actually execute.
See my full storyLeadership, management and strategic business vision aligned in a rare way: he connects the company’s goals to the team’s capacity and drives the team to results — lightly and objectively.