About

Design Experience Strategist. I build design orgs — not just screens.

Head of Product Design / Senior Design Manager

From Ceará, father. I started in design in 2009, at the edge of visual communication and product — and learned early that what moves me isn’t the artifact, but the impact: the moment a well-designed experience changes behavior for the better.

I work where compliance, friction, and trust are the core of the problem, not a detail — across B2B and B2C, from startups to large enterprises. That’s where design stops being screens and becomes a business decision. Leading teams since 2016, I work as a player-coach: alternating strategic direction and hands-on work, from 0→1 to pixel-perfect, growing senior designers with the autonomy to solve the complex. You build people before you build product.

That path runs through high-complexity, high-scale products — fintech, B2B SaaS, healthtech, and AI. I was Head of Product Design at meutudo., where I built the design org from scratch; today, at Remessa Online (Senior Design Manager), I lead design at Head level — turning customer behavior into business decisions, with AI-assisted design woven into the team’s day-to-day.

In parallel, I run Oriz — a design and product consultancy — where I support founders and teams with strategy, design, and training.