01 — Discovery
Understand before solving.
I always start with context immersion: user interviews, quantitative data analysis, benchmarks and alignment with business stakeholders. The goal is to turn assumptions into evidence.
How I work
How I work
— and why it holds up.
Every project starts by understanding the real context — who uses it, what's blocking, what the business needs. The method adapts to the problem. The standard of rigour, never.
"Fall in love with the problem, not the solution."
Uri Levine — Co-founder, Waze
02 — Definition
Prioritize the right problem.
Based on discovery evidence, we prioritize the problems with the greatest impact on business and users. We use frameworks like Impact/Effort and How Might We to structure focus.
03 — Design
Build, test, learn.
From sketch to high-fidelity prototype. I validate with users in short cycles. Design System as accelerator. Accessibility as prerequisite, not afterthought.
04 — Delivery
Handoff is not the end.
Detailed specifications, implementation monitoring and post-launch metrics tracking. The initiative ends when results are measurable.
Tools
Stack I use day-to-day.
Figma Design
Maze Research
Hotjar Analytics
Notion Docs
Linear PM
Miro Workshop
Amplitude Analytics
Claude / GPT AI
Storybook Dev