One product, two roles that needed to meet.
A multi-persona B2B platform for SMB owners and accountants. I restructured the design operation to bring clarity to the critical journeys and consistency across modules.
The big picture
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Multi-persona design restructuring, with a direct gain in CSAT and CES.
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Design System evolved with Engineering — components and tokens — cutting rework.
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Continuous research with B2B customers, turning behavior into roadmap.
full case on the way
The full case is on the way.
Above, the big picture of this experience. The full Conta Azul case is coming soon — and I already have material ready for a conversation or presentation. I can walk you through this work in a conversation.
Let’s talk