Selected cases

Work that proves repeatability.

Design leadership in Fintech, SaaS B2B, and corporate innovation. Systems, teams, and metrics.

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Remessa Online Senior Design Manager 2024–Present

When customer behavior drives the team’s priorities.

How I reoriented a mature but operational design team to turn customer behavior into business decisions — within a regulated, multi-segment FX ecosystem (B2C, B2B and API).

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2–3 discoveries / month
5–6 studies / month that drive decisions
47% web conversion for the investor profile
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