Selected cases

Work that proves repeatability.

Design leadership in Fintech, SaaS B2B, and corporate innovation. Systems, teams, and metrics.

Featured project

Remessa Online Senior Design Manager 2024–Present

When customer behavior drives the team’s priorities.

How I reoriented a mature but operational design team to turn customer behavior into business decisions — within a regulated, multi-segment FX ecosystem (B2C, B2B and API).

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2–3 discoveries / month

5–6 studies / month that drive decisions

47% web conversion for the investor profile

meutudo.
A product design org built from scratch.
Head of Product Design · 2022–2024
Conta Azul case preview
One product, two roles that needed to meet.
Senior Design Manager · 2021—2022
Accenture case preview
The largest design operation I’ve led.
Design Manager · 2020—2021
Instituto Atlântico case preview
Innovation for global brands, from research to PoC.
Design Lead / Product Owner · 2018—2020

Next step

Work that proves repeatability.

When customer behavior drives the team’s priorities.

All projects

A product design org built from scratch.

One product, two roles that needed to meet.

The largest design operation I’ve led.

Innovation for global brands, from research to PoC.

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